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About

Built on practical wisdom.

AI that doesn't just record what's happening; it helps you decide what to do.

Phronesis
/froˈneːsis/ · noun · Ancient Greek

Practical wisdom: the virtue that turns knowledge into wise, context-aware action, here and now. We build AI for the front desks healthcare runs on, so your team can focus on the patients in front of them.

Erick, Braden & Rommel · Co-Founders

Phronesis · practical wisdom Nous · knowledge of what is true
Founding story

How we started.

We were MBA classmates at the University of Saskatchewan: two professionals from different walks of life, but with remarkably aligned ambitions. Between lectures, we talked often. Not just about coursework, but about the future. About where technology was headed. About the problems that still need solving. What it would mean to build something truly our own.

We were dreamers, but the disciplined kind: the kind who back their vision with expertise, strategy, and an unwavering belief that the right idea, executed well, can change things.

The spark came from a problem Braden had been thinking deeply about: the inefficiencies plaguing scheduling systems for healthcare workers. A real, pressing issue affecting one of the most critical sectors in our society.

“Why hand this off to a program when we could build it ourselves? Why not take everything we have, our skills, our experience, our vision, and create something that is entirely ours?”

That question landed with the weight of clarity. In that instant, the idea stopped being a project and became a purpose. We didn't start with a boardroom or a business plan. We started with a shared belief that technology, when built with intention and applied to the right problems, has the power to transform lives.

That belief is still the foundation of everything we do, and it is the reason we show up every day ready to build what others have yet to imagine.

Two months in, Rommel Nuque joined as our third co-founder, bringing more than 25 years of enterprise technology experience to how Nous is built and delivered.

The founders

The three people behind Nous.

Erick Nuque

Erick Nuque

Co-Founder · Cloud Engineer & AI Architect

With over 20 years spanning Operations, Software Architecture, and AI/ML, Erick bridges business strategy and technical execution. His technical foundation includes a B.Sc. in Engineering (Electronics & Communication), diplomas in Software Engineering and Applied Data Science, a PG Certificate in Leadership, and an MBA candidacy. He holds PMP and two AWS certifications, underscoring his command of cloud architecture and AI-powered solutions built for real-world impact.

PMP CertifiedAWS ×2B.Sc. EngineeringApplied ML & DSMBA Candidate20+ Years
Braden Kinch

Braden Kinch

Co-Founder · Strategy & Operations

Braden's story begins in rural Saskatchewan, where discipline and teamwork were forged on hockey rinks and lacrosse fields. He earned a B.Comm. with a major in Finance from the University of Saskatchewan, then built experience across financial services, wealth management, and AI/ML within AgTech. As Co-Founder, he leads legal architecture, operational systems, and brand direction with a strategist's eye for risk and a Saskatchewan-rooted commitment to building things that last.

B.Comm. FinanceMBA CandidateAgTech AIWealth Management
Rommel Nuque

Rommel Nuque

Co-Founder · Cloud Architect & AI Engineer

Rommel’s academic background includes a graduate program in Computer Science, Software Engineering and Artificial Intelligence. He brings more than 25 years of enterprise technology experience, spanning Fortune 500 and public-sector digital transformation programs, and currently leads active agentic AI solution delivery at the enterprise level.

CS, Software Engineering & AI25+ YearsFortune 500Public SectorAgentic AI Delivery
Why us

What we hold ourselves to.

Scripted

Every sentence approved

Nous never improvises. Every prompt and read-back is written in advance, and your practice controls the wording.

In Canada

Stored data stays here

Patient records, recordings and transcripts are stored on AWS in Canada.

Human in the loop

A person returns every call

Nous takes the message; your team makes the callback. Every one is tracked until it’s done.

Privacy

Built for health data

Encryption throughout, patient details kept out of logs, and a record of every time a call is viewed.

Portable

Not locked to one cloud

Nous’s core logic doesn’t depend on any one cloud provider. It runs on AWS today.

Saskatchewan

Results over demos

Practical results over impressive demos. We build things that are still working in year three.

Who we help

Dental first, then the clinics with the same front desk.

Our vision extends beyond a single industry, but we’re starting where we can prove it. We help practices move their people off the phone and back to the patients in front of them, one industry at a time.

Dental practicesFirst focus
Chiropractic & multidisciplinary clinicsQ4 2026
Insurance officesQ4 2026
Get started

Talk to the founders.

If your front desk is missing calls, tell us how your phones work today. One of the three of us will reply, and we'll show you Nous on a live call.

Request a demo →